Hello, I'm

Lara Hendrian

Product Management · Marketing Strategy · MBA Candidate

Driving portfolio performance at Dell Technologies and investing in women-led startups as a Venture Fellow at True Wealth Ventures. Currently pursuing my MBA at Texas McCombs.

Lara Hendrian

Bridging Marketing, Product & Strategy

I'm a product and marketing professional with a track record of driving growth across technology, healthcare, and venture capital. My career has taken me from leading client strategy at global agencies like Saatchi & Saatchi to managing portfolio performance at Dell Technologies.

Currently, I'm pursuing my MBA at the Texas McCombs School of Business while serving as a Venture Fellow at True Wealth Ventures, where I support women-led startups building impact in health and environmental sustainability. At Dell, I contribute to portfolio performance and product management for enterprise technology solutions.

I'm passionate about the intersection of data-driven strategy and human-centered design — whether that means launching products at scale, crafting marketing narratives that resonate, or identifying the next wave of purpose-driven companies.

7+ Years in Product & Marketing
500+ Professional Connections
3 Industries: Tech, Health, VC

Where I've Made an Impact

Portfolio Performance, Product Management Intern

Dell Technologies
May 2026 – August 2026

Contributed to portfolio performance analysis and product management initiatives for enterprise technology solutions at Dell's Round Rock headquarters.

Product Management Portfolio Analysis Enterprise Tech

Venture Fellow

True Wealth Ventures
Jan 2026 – Present

Supporting a venture capital firm deeply committed to funding women-led companies creating real impact across health and environmental sustainability.

Venture Capital Women-Led Startups Impact Investing

MBA Candidate — Class of 2027

Texas McCombs School of Business
Aug 2025 – Present

Active in the Marketing Fellows program, VP Marketing Conference, Tech Club, and Graduate Marketing Network.

MBA Marketing Fellow Tech Club

Account Director

CultHealth, An Indegene Company
Apr 2024 – Apr 2025

Led strategic client accounts and marketing programs in the healthcare and life sciences sector, driving growth and client relationships.

Healthcare Marketing Client Strategy Team Leadership

Associate Account Director

CultHealth, An Indegene Company
Jan 2023 – Apr 2024

Managed cross-functional teams and developed integrated marketing strategies for healthcare clients.

Strategy Healthcare Remote

Senior Account Executive

Saatchi & Saatchi Wellness
Feb 2021 – Nov 2021

Executed marketing campaigns and client strategies within the wellness and healthcare vertical at a global advertising network.

Advertising Wellness Campaign Management

Academic Foundation

Master of Business Administration

Texas McCombs School of Business

2025 – 2027

  • Marketing Fellows Program
  • Tech Club
  • Graduate Marketing Network
  • VP Marketing Conference

Bachelor of Science in Marketing

Lehigh University, College of Business

2015 – 2019

  • Consulting Club
  • Marketing Club
  • Pi Beta Phi Sorority

What I Bring to the Table

Product & Strategy

  • Product Management
  • Portfolio Performance Analysis
  • Go-to-Market Strategy
  • Market Research & Insights
  • Data-Driven Decision Making

Marketing

  • Digital Marketing Strategy
  • Healthcare & Life Sciences Marketing
  • Brand Management
  • Campaign Development
  • Client Relationship Management

Leadership & Operations

  • Cross-Functional Team Leadership
  • Stakeholder Management
  • Project Management
  • Venture Capital & Startup Ecosystems
  • Presentation & Communication

Let's Connect

Whether it's a product management opportunity, a marketing collaboration, or just a conversation about the intersection of tech and strategy — I'd love to hear from you.